If you’ve been posting to Instagram regularly for your business, good for you! Here’s a little side benefit that won’t cost you time or effort. Have your shop’s Instagram photos turned into photo books, and keep them in your waiting area.
There are many services out there that will do this for you, but my favorite is Chatbooks. If you subscribe to their Photo Book Series and connect your business’s Instagram account to it, they will create a 6″ x 6″ photo book for every 60 photos you post. Each book is only $10, and once you set up the subscription, you don’t have to do another thing. Just keep posting, and for every 60 posts, you get a photo book in the mail.
It’s a great way to connect your online and offline worlds, and it could convince your customers to follow you better than one of those “Please follow us” signs.
Chatbooks did not pay me to endorse them–I just really like the service. But if you follow this link, you can get $10 off your first order. (They’ll also treat you to this hilarious video.)
Peggy is the founder of The Social Eye, a social media agency for optical businesses. She led social media efforts at ZEISS Vision US for 4 years, and prior to that created digital marketing for the tech and music industries. She has far too many pairs of eyeglasses, but can always find room for one more.