If you’re reading this blog post, you’re probably interested in leveling up your business’s digital marketing. If that’s the case, and you’re in or near Southern California, I have an event for you.
There’s a one-day conference happening in LA on November 6 called EyeInnovate 2018, and the speaker list is very impressive. Dr. Tanya Gill is going to be sharing her Instagram secrets, and you should listen, because @oaklandvisioncenter is the model I tell everyone to take pointers from. Dr. Alan Glazier, the creator of the very influential group ODs on Facebook (35K members!), will speak on Facebook changes and what you need to do there for your business.
These are the heavy hitters, folks. If knowledge is power, then these are your friendly neighborhood optical superheroes. And the agenda is packed with even more about SEO, merchandising, YouTube, and consumer trends.
I’ll definitely be there, because while I know a lot about online marketing for optical, things change everyday, and you should never stop learning.
In other words, it’s worth my time, and it’s worth yours.
When: Nov. 6, 7:30am – 5:30pm
Where: Skirball Cultural Center, 2701 N. Sepulveda Blvd., Los Angeles
Register here. Still not sure? Enter their contest to win a trip to LA and two tickets to the conference.
Peggy is the founder of The Social Eye, a social media agency for optical businesses. She led social media efforts at ZEISS Vision US for 4 years, and prior to that created digital marketing for the tech and music industries. She has far too many pairs of eyeglasses, but can always find room for one more.