We’re just back from Vision Expo West 2018, where we found a great eye accessory we want to share: the SunCover from ANY DI. This could be the perfect merchandise to offer at your front desk.
I mean, is this not the cutest? It’s cuter than a corgi’s butt!
This genius new eye accessory protects your eyeglasses or sunnies and keeps them handy. It comes from a luxury bag maker in Munich, Germany. The “eyes” snap over your lenses, and your temples fold along the back. Then you can hook the SunCover to your belt or purse.
Speaking of purses, if you want one that has its own SunCover incorporated, they’ve got that, too.
The ANY DI SunCover comes in 38 different designs and colors, including leopard, rose gold, camo, pastels, neutrals, primary colors, and traditional leather colors.
All are high-quality cowhide, except for a few options in black made of recycled PET.
This is obviously a luxury item, and is priced accordingly. They retail for €74-84, or about $85-95 US. But we think this is a standout eye accessory that will fly off your shelves despite the price. (I, for one, would buy one in a heartbeat.)
Think about whether SunCovers would appeal to your patients and customers. Then, if they would, contact ANY DI directly.
Want more strategies for bringing eyeglass customers running to your shop? We can help. Take a look at our services. Then contact us for a free social media analysis, and to see how we can help you.
Peggy is the founder of The Social Eye, a social media agency for optical businesses. She led social media efforts at ZEISS Vision US for 4 years, and prior to that created digital marketing for the tech and music industries. She has far too many pairs of eyeglasses, but can always find room for one more.