It’s just good business. According to Forbes, 81% of consumers say their purchasing decisions are influenced by social posts. If your business is not on social media, you’re missing out on a huge growth opportunity.
Online platforms are the new neighborhoods. People in search of new glasses flip through Instagram photos the way they used to look through shop windows. And when they want health information, they’re more likely to Google for it than to call a doctor.
Put yourself in their path! Be on the platforms where millions go daily. Offer vision care tips you’re pretty sure they don’t know. Feature the great new frame line you just got, with ideal lighting. Connect to your community, build your reputation, and become top-of-mind for people who need vision care, glasses, or contacts. It will fill up your appointment book and fire up your sales.
Need help getting started? Want your social presence managed by experts? Contact us.
The Social Eye is a new media marketing agency for the vision industry based in San Diego, California. We are the brainchild of Peggy Gartin, a digital veteran who was named a 2019 GameChanger in Optical by Eyecare Business magazine. Prior to founding The Social Eye, Peggy led social media strategy and execution at ZEISS Vision US and built their audience to 80,000 in less than 4 years.