Why do you need social media?

It’s just good business. According to Forbes, 81% of consumers say their purchasing decisions are influenced by social posts. If your business is not on social media, you’re missing out on a huge growth opportunity.

Online platforms are the new neighborhoods. People in search of new glasses flip through Instagram photos the way they used to look through shop windows. And when they want health information, they’re more likely to Google for it than to call a doctor.

Put yourself in their path! Be on the platforms where millions go daily. Offer vision care tips you’re pretty sure they don’t know. Feature the great new frame line you just got, with ideal lighting. Connect to your community, build your reputation, and become top-of-mind for people who need vision care, glasses, or contacts. It will fill up your appointment book and fire up your sales.

Need help getting started? Want your social presence managed by experts? Contact us.

Our services

The Social Eye brings your optical business to social media with strategies that are smart from the start. We offer a full suite of services, including:

    • Custom social strategy created just for you
    • Fresh, personalized, unique social content (photos, videos, text)
    • Account creation on the platforms of your choice (Instagram, Facebook, Twitter, Pinterest, YouTube)
    • Regular, consistent posts scheduled for maximum effectiveness
    • Social ad campaigns with demographic/location targeting
    • Live event coverage with social video broadcasting (Facebook Live, Instagram Live, IGTV)
    • Ephemeral content (Instagram Stories, Facebook Stories)
    • Social account monitoring, engagement, and customer service issue alerts
    • Monthly reports on key metrics
    • Social media training for your staff

Contact us and we’ll design a service package just for you.


About us

Peggy GartinThe Social Eye is a new media marketing agency for the vision industry based in San Diego, California. We are the brainchild of Peggy Gartin, a digital veteran who was named a 2019 GameChanger in Optical by Eyecare Business magazine. Prior to founding The Social Eye, Peggy led social media strategy and execution at ZEISS Vision US and built their audience to 80,000 in less than 4 years.

Why hire The Social Eye? Because we combine our knowledge of the optical market and digital platforms with key strengths in photography, copywriting, and community building to tell the story of your business in a way no one else can.

We are currently accepting a limited number of clients. Contact us to see what we can do for you.


Peggy was named a 2019 GameChanger in Optical by Eyecare Business Magazine!

Check INVISION Magazine for Peggy’s monthly column, The Social Eye


Other mentions:

Follow us on Instagram at @socialeyesonyou


Contact us

Looking for help with your social media? Curious about pricing? Have a speaking opportunity? Or just want to ask a question? All are welcome. Fill out the form below.