Eye accessory we love: Clearlens custom lens cloths

Clearlens photo lens cloths

A crucial part of keeping patients happy with their eyewear is teaching them how to take care of it. No one likes to have the “Oops, I scratched the lens with my shirt button” conversation. So don’t let them leave your shop without a good microfiber lens cloth, and make sure it’s branded! The company we recommend for custom-printed lens cloths is Clearlens.

We’re really impressed with the quality of Clearlens’s lens cloths, and with the printing on them. They also have great ideas for making your custom lens cloth memorable.

A photo on your lens cloths?

It’s pretty amazing what Clearlens is able to print on a lens cloth. There are many textures, colors, and sizes to choose from. You can go simple, with just a one-color print of your logo and business info on a silky, 6″ x 7″ cloth. Or you can get really stunning with a full-color photo printed onto a thicker, even softer 7″ x 9″ cloth. I’ll never know how they’re able to reproduce those colors while leaving the cloth soft and glasses-safe!

Clearlens lens cloth samples

Sample some yourself

You can see what I mean by getting a set of their sample cloths. Drop Clearlens an email at info@clearlens.com and they’ll send you one of each of their cloths, printed so you can spark an idea of how you’d like to do yours.

I sent their CMO, Christina Kim, an image that I’d been thinking of putting on a cloth. She sent me back a sample that looked so great, I am definitely having some made up for my next event.

Clearlens custom image lens cloth

 

Clearlens also makes optical accessories like nosepads, nuts, and washers. Check them out at clearlens.com and consider them for your next lens cloth order.

Need more ideas for marketing your optical business? Want to up your business’s social media game? Contact us.

 

 

Optical women give their event picks for VEW 2018

Optical women give their event picks for VEW 2018

Vision Expo West 2018 is right around the corner.  You’ve probably already booked your flight and hotel, and now are staring at a very long list of VEW events to choose from.

Fear not! We’ve asked some prominent women in optical to give their advice on which VEW events you shouldn’t miss. Here’s what they had to say:

Autianna Wilson

Autianna Wilson
Optical Goddess & optician – San Francisco, CA
@goddessofoptix 

“I’m interested in seeing THE BLOCK at Vision Expo because I feel it’s important that everyone sees the beauty, uniqueness, and diversity of urban eyewear fashion!”

Alana Whitaker

Alana Whitaker
California sales rep – WOOW Eyewear
@californiaglassesgirl
“I’m looking forward to the Optical Women’s Association Annual Networking Reception & Raffle on Friday night. OWA is important because it promotes support among women in all facets of the optical industry. I love going and meeting other ambitious young women in optical, and successful women in our industry that I can learn from.”

Christina Kim

Christina Kim
CMO, Clearlens

@clearlenscloth
“VEW is the perfect place to connect with other professionals who share the same passion for eye care health, eyewear fashion, and entrepreneurship. Clearlens Tip: The free champagne kiosks around the VEW floor are the best places to make new friends!”

Dr. Jenn Lyerly

Jenn Lyerly, OD
Optical blogger & podcaster, Defocus Media
@eye.dolatry
“I’m very interested in the entire course catalog that Dr. Michael Kling is teaching – from managing cash flow in your business to creating the ultimate customer experience. ‘Private Equity: Should I Stay Or Should I Go‘ with Dr. Kling and Total ECP’s Jay Binkowitz is a major highlight of this conference that I can’t wait to attend!”

Addie Bogart

Addie Bogart
Independent sales rep – Western US
@spexxy_addie
“Don’t miss the Loft Eyewear Show at the Keeping Memories Alive building designed by Frank Gehry. It’s Thursday and Friday only this year. It’s an incredible privilege to show beautifully designed eyewear in a stunning building. It’s a cab ride from VEW, but it’s worth the trip to get there.”

Esther Chang

Esther Chang
Owner, Specs Optical – Cupertino, CA
@specs_optical
“This will be my first year going! But this year we remodeled and relaunched our business, so I’m excited to bring back more fresh ideas. I’m looking to take some CE classes to stay up-to-date, but also potentially meet some new vendors and network.”

Sheena Taff

Sheena Taff
Optician & eyeglass curator
@optician.about.town
“Vision Expo is my candy store! I love wandering the show floor and trend-spotting. There is no better opportunity to see Fall/Winter’s most coveted EyeStyle trends. As an Optician I am equally interested in not only eyewear trends but new lens technologies and styles. Many people don’t consider lenses part of eyewear fashion, and I’m excited to see how brands like Transitions Lenses are changing that perception with the launch of new stylish colours and mirrors.”

Dr. Amanda Rights

Amanda Rights, OD
Optometry, eyewear & lifestyle blogger

@optomeyeslife
“I’ll be sure to make the OWA Connection Series talk from the author of Earning It. This will be an inspirational opportunity to hear firsthand from Joann Lublin and the advice she gleaned from other strong female leaders and trailblazers. I’m looking forward to learning practical career advice and lessons to incorporate into my own practices, businesses, and life.”

Sara Cecchini

Sara Cecchini
Marketing, ZEISS Vision US
@zeissvisioncare_usa

“We’ll have some amazing demonstrations in the ZEISS booth at #LP8065, showing the harmful effects UV can have on your eyes, and how UVProtect in all ZEISS lenses is the new standard. But I’m also pretty excited about something we’ll have called the ’15 for 60 Challenge.’ If you spend 15 minutes with us, you can learn how to add 60 minutes of productivity back into your office each and every day.”

Peggy Gartin

Peggy Gartin
Optical marketer, The Social Eye
@thepegisinagain

“I really cannot wait to catch a most amazing panel of breakout independent retailers: Julia Gogosha of Gogosha Optique, Selima Salaun of Selima Optique, and Alicia Hartman of Peoples From Barbados. It’s happening Friday at 5PM in the Galleria Lounge, and you best believe I will be wearing these Selima Optique Roxannes.”

What are you looking forward to at VEW? Tell us in the comments below.