A crucial part of keeping patients happy with their eyewear is teaching them how to take care of it. No one likes to have the “Oops, I scratched the lens with my shirt button” conversation. So don’t let them leave your shop without a good microfiber lens cloth, and make sure it’s branded! The company we recommend for custom-printed lens cloths is Clearlens.
We’re really impressed with the quality of Clearlens’s lens cloths, and with the printing on them. They also have great ideas for making your custom lens cloth memorable.
A photo on your lens cloths?
It’s pretty amazing what Clearlens is able to print on a lens cloth. There are many textures, colors, and sizes to choose from. You can go simple, with just a one-color print of your logo and business info on a silky, 6″ x 7″ cloth. Or you can get really stunning with a full-color photo printed onto a thicker, even softer 7″ x 9″ cloth. I’ll never know how they’re able to reproduce those colors while leaving the cloth soft and glasses-safe!
Sample some yourself
You can see what I mean by getting a set of their sample cloths. Drop Clearlens an email at firstname.lastname@example.org and they’ll send you one of each of their cloths, printed so you can spark an idea of how you’d like to do yours.
I sent their CMO, Christina Kim, an image that I’d been thinking of putting on a cloth. She sent me back a sample that looked so great, I am definitely having some made up for my next event.
Clearlens also makes optical accessories like nosepads, nuts, and washers. Check them out at clearlens.com and consider them for your next lens cloth order.
Need more ideas for marketing your optical business? Want to up your business’s social media game? Contact us.
Peggy is the founder of The Social Eye, a social media agency for optical businesses. She led social media efforts at ZEISS Vision US for 4 years, and prior to that created digital marketing for the tech and music industries. She has far too many pairs of eyeglasses, but can always find room for one more.